My opinion on sponsorship’s
I’ve heard a lot of people talking about companies choosing not to sponsor certain YouTubers / Live Streamers and I’ve listened to them moan about it, so I thought I’d voice my two pence on the subject.
I think it’s pretty obvious to most that a lot of the bigger companies will only sponsor certain people as it is a business after all, so for larger companies to sponsor people that are pretty small and “unknown” isn’t really going to benefit the company.
It would be somewhat pointless for a huge company (let’s use Microsoft as an example) as they are already a large, known company however for smaller companies they still have room to grow so they will tend to accept sponsorship requests more.
The thing that I have found is that a lot of people think that if a company sponsor’s you, they will send you free stuff and pay you huge sums of money however this isn’t always the case. For example I am sponsored by NoScope and part of my role is to promote their brand and their range of products and in return I earn a percentage of commission for each sale that I drive to them so I actually have to put in some form of effort.
Again I will be honest and admit that at first I found it rather annoying, let’s face it if I had over 1 million YouTube subscribers I would probably be inundated with emails from companies asking me to promote their brand so why are they not promoting smaller gamers.
So why won’t bigger companies sponsor me?
Larger companies won’t sponsor me as I don’t meet their requirements, they usually specify a certain number of YouTube subscribers, Twitter followers and so on as more people will notice and this will in turn drive more people to that company… It’s a business and they are not stupid.
So my advise for YouTubers or Live streamers is to be realistic about the companies you approach and before contacting them have a look around their site for a “Sponsorship” link, it’ll usually tell you the requirements and if you don’t meet them… wait for a year or so then if you meet the requirements send them an email.